In this light, credibility and readability are going to be paramount concerns when companies set out to create a blog for self - promotion, as opposed to the «I wan na be like Jennifer Anniston» complexes driving the ad placement for TV. (gapingvoid.com)
So the question of how to drive ad revenue will follow the surging consumer purchase activity on tablets is now going to become a more serious consideration for publishers. (gigaom.com)
And the innovators are not Madison Avenue's traditional «Mad Men» but rather nimble entrepreneurs, who are hiring data scientists and engineers to invent new technologies to perfect digitally driven ads. (entrepreneur.com)