In the case of social media, out of sight equals out of mind, and most users will stop visiting quickly after they find nothing new posted on your page. (equimanagement.com)
Every time you win a match, you gain XP, which equals out to potentially leveling one of the four above categories. (digitalchumps.com)
Slightly below indicates a rental and well under equals out to avoiding the game at all costs. (thegamesmen.com)