The phrase "to evolve the medium" means to bring about changes and advancements in a particular form of communication or technology, making it better, more advanced, or more effective. Full definition
The next five years will see our members connecting with us through constantly evolving mediums. (lawtechnologytoday.org)
He also explains that this year, instead of industry panic over impending digital distribution, everyone — creators, publishers and readers — is looking at ways to evolve the medium in the era of tablets and transmedia convergence. (flipthemedia.com)
Technology is one of the fastest evolving mediums around and as the depth and breadth of what video games could accomplish technically -LSB-...] (player2.net.au)