When thinking about uniqueness, it's okay to get inspiration from brands who are already executing this idea well. (blog.hubspot.com)
Having both the knowledge of how to work in a variety of media, and the freedom to execute an idea in whatever material suits it best is invaluable to an artist. (cooperalumni.org)
At worst, it's a scam and at best it's a poorly executed idea with a bad product, bad communication, and low accountability. (thecollegeinvestor.com)