What they most likely expect from the book is that they are certain that they will spend their quality time reading. (bbebooksthailand.com)
A good book design conveys the message of a book and lets the reader know what to expect from a book before he or she ever starts reading inside the cover. (diggypod.com)
But the messages aren't the obvious ones you'd expect from a book on baseball — they aren't about the ethics of labour negotiations, for example, or the incomplete alignment of the twin goals of satisfying your fans and making money. (canadianbusiness.com)