Having strong feelings for someone is not enough to keep a relationship, especially because those feeling might very easily fade out in time. (datingadvice.com)
Those payments would slowly fade out as earned income increased, but the phase - out was to be slow enough that workers always had an incentive to earn more. (educationnext.org)
Starting every season brightly and then fading out before the middle of season can't make a fan happy, can it? (justarsenal.com)