Instead of focusing on your book's message and the benefits that readers will enjoy, focus on those who are buying books for others! (blog.publishedandprofitable.com)
On one of my blogs, I instead focus on book reviews and author interviews, with my occasional analysis of what's out there. (annerallen.com)
Establish your credibility and your brand with posts that demonstrate your writing expertise and attract followers with content that doesn't focus on your book. (buildbookbuzz.com)