Each chapter begins by explaining the importance of the topic, followed by an overview of the steps involved in gaining coverage for new — and existing — books. (blog.publishedandprofitable.com)
This is called a media outreach campaign, and for the right type of book, this campaign can be an excellent option to gain coverage in the form of book reviews or interviews. (millcitypress.net)
Republican leaders are now proposing that many of those who gained coverage under the expansion could keep it. (fortune.com)