By addressing your cover letter to the hiring team, you increase your chances of getting it in front of the right pair of eyes. (careerdigital.com)
Creating content for industry publications can help establish credibility for you company — as well as get you in front of industry executives. (ironpaper.com)
Adding keywords associated with your field can help scanning software identify your resume as a keeper, which will then help get it in front of the eyes of a hiring manager. (collegerecruiter.com)