Common objections to this advice, like «but if I self - publish how will my book get into bookstores or get major media placement» will be addressed in other answers. (creativindie.com)
If your book is a beach read, get into bookstores at the beach. (happyselfpublisher.com)
With less time spent on worrying about getting into the bookstores, the independent publisher can concentrate on promotion and publicity. (selfpublishing411.com)