Even if none of their ETFs are radically different from their competition, they could grab some market share from their competitors by offering similar products with much lower fees. (moneysense.ca)
A firm like that usually has other priorities — they may be more focused on grabbing market share than on doing a high - quality job for you the client. (entrepreneur.com)
You can also maneuver to focus on certain geographic locations where the competition is relatively weak, and where the opportunities to grab market share fast enough is possible. (profitableventure.com)