Most sites want long - term relationships; not only is it easier from an administrative point of view, it also fosters site continuity and helps grow their reader base. (inc.com)
This made the process of determining how to reach their audience easier because they had an idea which marketing channels would most effectively grow their reader base. (lulu.com)
Yep, you got ta get the book out and yes — start growing your reader base via a «list». (stevescottsite.com)