The phrase "to grow that niche" means to expand or develop a specific area or market that is uniquely focused on a particular product, service, or interest. Full definition
Gluten - free foods are one of the fastest growing niches in the food industry, which is great when you've discovered you have a gluten sensitivity. (drknews.com)
The interracial dating segment has been one of the fastest growing niches of the online dating industry. (blackwomendatingwhitemen.biz)
The over 40 dating segment is the fastest growing niche in the online dating industry. (over40datingsites.com)