“To grow the genre” means to expand and develop a particular style or category of music, literature, or art in order to reach a wider audience, create new ideas, and enhance its overall popularity and influence. Full definition
One growing genre of initiatives is the idea of supporting beginning teachers. (npr.org)
In a steadily growing genre it can be difficult to stand out. (slickstermagazine.com)
Eldercare Mediation is the fastest growing genre in conflict resolution with the Baby Boomer generation finding themselves in the position of making decisions for their parents. (summitcrt.com)