This tendency to cluster helps campaigns reach people more likely to respond to their messages, allowing them to find and aggregate supporters by interest rather than by location. (epolitics.com)
Nearly 11 percent of posts express gratitude to supporters, while about 10 percent ask supporters to help the campaign in some way. (washingtonpost.com)
Data can help campaigns identify the people who may be open to supporting them, but data won't create that pool of potential supporters. (epolitics.com)