"To implement the initiative" means to put a plan or idea into action. It means taking steps to make the initiative happen and achieve its goals. Full definition
The industry will start implementing the initiative across the country this year with completion in 2012. (ameribev.org)
To do this, we plan to implement initiatives aimed at recruiting women all over the province at different stages in their careers to train and become active participants in the bargaining process. (rabble.ca)
How can instructional coaching help with implementing those initiatives? (ascd.org)