Following web conventions and best practices will help to improve the site experience because users will know what to expect when they are on your site. (slaw.ca)
Getting good SEO rankings isn't just about working towards strong keywords, some of the other important factors include your click - through rate and improving your sites speed. (dooddevelopments.com)
Not only does this provide a more useful and enjoyable experience for your visitors, but there is evidence that user experience contributes to improved site rankings. (postali.com)