The phrase "to increase the popularity" means to make something or someone more well-liked, known, or admired by a larger number of people. Full definition
But the fact is that with increasing popularity of this culture, now older men are finding it quite difficult to meet the most preferred match that can meet their desires. (bestsugardaddywebsites.com)
Even with increased popularity in the last decade, there remains a large amount of misinformation regarding this business funding option. (guidantfinancial.com)
This action did not increase his popularity in academic circles. (firstthings.com)