Moreover, social media can help you directly interact with your customers in amazing ways. (smallbusinessesdoitbetter.com)
By interacting with customers on a service level we learn first hand about problems, as well as understand customer concerns and objections to buying our products and services. (entrepreneur.com)
All employees, including those not directly interacting with the customers, need to do their jobs well in order to support those who support the customer. (entrepreneur.com)