A blog tour as many of you know, is a marketing strategy frequently used by self - published authors when launching new books. (thebookdesigner.com)
When publishing a non-fiction book, if you have an existing promotional platform in that market, then you can launch any new book with a bang. (amyharrop.com)
I'm not convinced that it is worthwhile or productive to launch a new book at 99 cents, though I see authors do it all the time. (brennaaubrey.net)