Since most voice assistants only support selected tasks for an app this can often lead to confusion about what can and can't be done with voice commands. (sammobile.com)
The use of similar trademarks or IP owned by a party which leads to confusion can be grounds for infringement. (scarincihollenbeck.com)
These inconsistencies have led to confusion in markets, prompting many companies to develop their own costly processes for measuring their property assets. (nreionline.com)