"To make an appeal" means to request or ask for someone's help, support, or attention, usually in a formal manner or in a situation where a decision or action needs to be reconsidered or reversed. Full definition
An executive bonus plan does not have to be offered to all employees which makes it appealing for business owners from a cost standpoint. (pacificinsurancegroup.com)
When the new game started to be developed, was there much discussion of the trends in how women are usually made appealing in games right now? (reddit.com)
Furthermore, oak includes a very appealing grain, which makes it appealing for flooring. (homeverified.ca)