Move beyond Google Analytics, Facebook Insights, URL shortener stats, and ordinary social media sentiment tools, and get good at normalizing data mined across all outposts. (inc.com)
APPENDIX C. NORMALIZING DATA C1 Introduction C2 Selecting a Normalization Factor C3 Reporting and Communicating about Normalized Data (flwprotocol.org)
Get familiar with data - analysis methods, he advises, and with best practices such as how to normalize data properly. (sciencemag.org)