I did enjoy the creation of new monsters which positively opens up the game for another play or two. (impulsegamer.com)
Being available to a large audience is a good thing, but it also opens up the game to criticism, making any problem look much worse than it actually is. (softpedia.com)
And there is more money in opening up a game to a «lower level» audience than a «higher level» one. (gonintendo.com)