Our goal was to promote, show and publish the work of these artists without making profit off of them. (artnews.com)
After you've identified what content could be targeted, why, and by whom, you'll need to consider if hackers can actually profit off of it. (elearningindustry.com)
For some people, it's against their moral code to try to profit off of something failing. (investorjunkie.com)