It's really good to see developers doing these types of things to promote their game on both platforms. (blog.us.playstation.com)
Some of us are happy with the indie dev tweeting out their article to get some exposure and I know of bloggers who promote games for free if they get a press key. (indiewatch.net)
So we tried to do our best to promote the game at local exhibitions without any money for marketing and PR. (gamesauce.biz)