The phrase "to protect the trademark" means taking actions to ensure that nobody else can use or copy a specific name, logo, or symbol that represents a particular brand or product. Full definition
As with other types of intellectual property, it may be important to file for the right protection from the beginning to protect a trademark in the event of litigation. (klemchuk.com)
That is why it is important to protect your trademark rights through prompt and effective enforcement proceedings. (gilbertsondavis.com)
Every Canadian business has a legal right to protect their trademark entities. (remonline.com)