Best Western is running two promotions, one that can earn you more rewards and the other that will give more value to your points when redeeming for free nights. (dannydealguru.com)
However, this is a very good opportunity for some people, particularly those like me who have hotel points they never planned to redeem for free nights in the first place. (travelcodex.com)
My preference is to redeem them for free night awards. (travelcodex.com)