All they have to do is slap their game logo on an electronic gift card, put it in a store, and let customers redeem the codes for download. (joystikrevolution.com)
Users have a choice of redeeming the codes on their retailer's website or via their website. (goodereader.com)
Will we have to redeem a code in order to get the maps; content that can more than easily be put on the disk? (blog.us.playstation.com)