"To rewrite the rules" means to change or create new rules or guidelines for a situation or system. It implies challenging and replacing existing norms or standards with different ones. Full definition
Perhaps, in 2017, it's time to rewrite the rules of wedding guest etiquette. (elitesingles.co.nz)
While this really hasn't been done before in the home console market, it still doesn't rewrite the rules for how we define a console generation. (playstationenthusiast.com)
They aim to rewrite the rule book and finally make solar energy cost - competitive with coal and natural gas. (discovermagazine.com)