It's important to check back with yourself every once in a while, to ensure that you're not rubbing people the wrong way. (businessinsider.com)
I am personally a huge fan of banana cream pie, but it can really rub people the wrong way. (businessinsider.com)
«We can be pretty sassy and that does sometimes rub people the wrong way, but I kind of also feel like that's what makes the brand strong... when you just go for it 100 %,» she says. (inc.com)