You can easily share albums with friends from there if you aren't a fan of social media, and you can pick up your order at Target if you like. (creditdonkey.com)
Personally, I haven't shared an album of 24 photos of, well, anything recently, which makes this trend even more confusing. (mommyish.com)
Here you'll find all the settings for this specific shared album. (howtogeek.com)