"To shift the market" means to cause a significant change in the way a particular product or service is bought or sold, usually by introducing something new or different that affects people's preferences or behavior. Full definition
Active adjustments to allocations aim to capitalize on short - term opportunities and manage risk in shifting market and interest rate environments. (franklintempleton.ca)
The real estate tech sector is being shaped by shifting market conditions and changes in consumer behaviors. (retech.net)
Many of today's brokers are proactively shifting their marketing strategies. (rismedia.com)