Included with this shampoo purchase is a matching conditioner to soften your hair with each wash. (themamaneeds.com)
Have you tried simply splashing warm water on your face to help soften the hairs, are you soaking the brush for a few minutes in warm water while you prep your face? (primandprep.com)
If shaving is more your thing, choose a five blade razor and slather a moisture rich gel to soften the hairs before you start gliding over the area with light strokes. (womenshealthandfitness.com.au)