The opening summary is your first introduction to employers and should have the same tone with which you would speak to an audience of media professionals and industry contacts when representing your employer. (resume-now.com)
The best writing is that which speaks to its audience in understandable terms that they can immediately identify with. (zipjob.com)
At the event, speak to the audience about this difficult issue and how they can help. (relevantmagazine.com)