You can't maintain a false persona indefinitely anyway, so why start it in the first place. (articlesfactory.com)
Starting a business is hard, and if you did a really sober - minded assessment of the risks and likely outcomes, you'd probably never get started in the first place. (inc.com)
Whilst you could potentially stop the Hedgehog signal at many points along its journey, we wanted to see if we could simply prevent the process from starting in the first place. (sciencedaily.com)