The highly - desirable standards agenda is therefore swimming against the tides of several other governance pressures, each of which has its own valid claims. (blog.politics.ox.ac.uk)
Increasing profitability to free up cash flow can seem like swimming against the tide when every month you have to pay suppliers and employees money that could've otherwise been counted as profit. (smallbusinessesdoitbetter.com)
When widely held opinions have no influence on the issue at hand, nothing is gained by swimming against the tide. (novelinvestor.com)