You need to get to know yourself, as well as understand the goals for your book and the needs and expectations of your audience. (thecreativepenn.com)
They seek the candidate who understands the goals of the position and has taken the time to align their own qualifications to those goals, submitting a resume that emphasizes those relevant qualifications. (careerdigital.com)
If you don't understand your goals, how will you know what path to follow and whether you are successful or not? (thecreativepenn.com)