Recently, physicians seeking to resolve a patient's conscious state have gone right to the source, searching for signs of awareness using brain imaging or recording electrical activity of neurons. (sciencemag.org)
Anyone who uses their brain for just a moment (you mention the big picture) will soon realize what a bunch of insane rubbish it all is. (religion.blogs.cnn.com)
In a way, you're not using your brain at all, at least initially. (scientificamerican.com)