An infinite scrolling page may also be an advantage for viewing a site on a mobile device, getting rid of the need to hit tiny little links. (wordherders.com)
This allows you to view your site from an outsider perspective, and provides insight on how to improve first - time visits and overall user experience. (nexgardclinic.com)
You can also automate your website to collect e-mails from people who are willing to give their e-mail address in exchange for viewing your site. (thebookdesigner.com)