My local hockey team gets me going, whether winning or losing. (slaw.ca)
Finally, you have to know that SaaS companies aren't won or lost in customer acquisition — it's retention that separates the winners and losers. (audiencebloom.com)
You put money into a slot machine knowing upfront that it's a random event, so you have no real expectations of winning or losing on any pull of the arm. (learntotradethemarket.com)