Some sites are straight book reviews, others do author and blogger interviews, while some feature tons of giveaways and host blog tours. (stephaniescott.net)
Most indie authors know they need to price low or do tons of giveaways; basically give the book away to as many people as you can. (creativindie.com)
5MinutesForMoms is holding a server stopping party complete with tons of giveaways. (5minutesformom.com)