Paid placements appear at the very top of search engine results and can be an extremely effective method of online marketing for law firms. (postali.com)
It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. (inc.com)
As for search marketing, in which marketers invest untold sums of money, time and energy to stay at the top of search engine results, it has one very severe flaw: It requires potential clients to actually be in search of the marketers» product or service. (entrepreneur.com)