What matters is price times total number of shares — that's what a company is worth. (entrepreneur.com)
That, however, is a skewed measure of success for online dating sites that would be best replaced with a measure that is the share of all searching singles that ultimately met a relationship partner online — the total number of married couples who met online divided by the total number of (bigthink.com)
However, if the dividend payments are reinvested in additional shares of stock, then the total cost and total number of shares change after each new dividend reinvestment, and you must recalculate your new adjusted cost base. (tsinetwork.ca)