This newer, cheaper version of the popular touchscreen eReader will only be available at the $ 99 price point by offering advertisements. (ereadertech.com)
WHSmith has the iRiver Story WiFi on sale for # 99.99, marked down from # 199, and Waterstones has the iRiver Touchscreen eReader for # 99.99 as well, marked down from # 149.99. (blog.the-ebook-reader.com)