Sure, it's great to get mainstream media interviews and other traditional book publicity opportunities. (bookpr.com)
To augment traditional book publicity efforts, authors should always have a book - centered website, ideally a blog, and a presence on social media. (smithpublicity.com)
While social media has created exciting new avenues for book marketing with innovative new platforms and online sales opportunities, traditional book publicity via media coverage remains essential. (smithpublicity.com)