By providing the «bargain - bin prices» that their more traditional competitors just can't match, off - price stores have quickly become a go - to option for shoppers. (pymnts.com)
Using this approach, most companies learn traditional competitors may not be the only players in the market competing for a share of the pie. (beatoncapital.com)
And in the grocery sector, low - cost chains like Aldi and Lidl have lured British customers away from traditional competitors like Sainsbury, Tesco, Asda and Morrisons. (nytimes.com)