The phrase "traditional route" refers to the usual or customary way of doing something, following the established practices or methods. Full definition
Let's not forget how you usually have to deal with creepy and / or obnoxious people by going the more traditional route of trying to find a soul mate. (relationshipsdatingtips.com)
HR managers prefer taking traditional routes to get your resume as in their inbox section for example. (prime-resume.com)
Whether you prefer to go the more traditional route with a disposable diaper or are planning on jumping on the reusable diaper trend; there is a great diaper out there for you. (earlymomentsmatter.org)