Instead of sticking to traditional scripts of promotions and deals, Denny's social media posts are more like that of a teenager. (entrepreneur.com)
Even more traditional scripted programs often weave products and brand names into the story line — such as Carrie Bradshaw's obsession with Manolo Blahnik shoes on Sex and the City — a tactic marketers refer to as «branded entertainment» or «product integration.» (inc.com)
Its fellow banks including J.P. Morgan Chase (jpm), Morgan Stanley (ms), Citigroup (c), HSBC (hsbc), Wells Fargo (wfc), and Bank of America (bac), have all stuck with the traditional script. (fortune.com)