"Traditional television" refers to the old-fashioned way of watching shows and programs on a physical TV set, where the content is delivered through broadcast signals or cable/satellite connections. Full definition
This continued growth means these over-the-top customers may be spending less time watching traditional television going forward, too. (techcrunch.com)
Just like in traditional television you are giving your audience a date and time to make an appointment for viewing your video. (smallbusinessesdoitbetter.com)
The push comes as some Democratic supporters have worried about how to connect with less engaged millennial voters who are not easily reached through traditional television advertising. (businessinsider.com)